Transitions is a base of my DNA. If there was a way to jump straight through a pupil (and not only) — into the next scene, then I did it. Lately, though, I’m falling for motion-matching and hard cuts; sometimes one simple edit beats a thousand motion effects.

Three directions are especially close to me at that moment: CGI, lifestyle, and comedy. Comedy is my newest inspiration, and I fell for it thanks to the directors at PRODCO.XYZ. It’s sharp, it’s free, it lets you say heavy things with a feather touch. It feels like the genre where you can make work that’s both awesome and alive.

I love working with actors, and ad scripts that land on my desk always scream speed, transitions, punchy delivery: everything has to be “fun and informative,” capped with the classic, “Now with “brand name”, anything is possible!”

These days I’m leaning harder into actors’ performance. Once, in Mexico, I had an actor weeping Ben-Affleck-post-divorce tears on a park bench after thirty seconds of direction. Nailed it! Proof available on request.

I haven’t shot a music video yet, but I’m itching to. For me it’s more than a format — it’s a space where the biggest ideas travel word-free, where feelings ride on movement, pauses, glances, rhythm. I love it because it lets you be honest and vulnerable, working straight with emotion, zero filters.

That’s the genre where I want to pour out the depth I’ve been stockpiling all my life — not for a brief, but for love. That is love, right there!