Since a was young kid I have always wanted to shoot videos. During high school in Russia I started skateboarding with my friends and I began filming them doing tricks. After a few years I moved to Italy and kept skating and shooting Italian skaters. In 2012 my first full length documentary about Italian skateboarding came out featuring Nike Italian team. Since then I started directing. Being based in Milan, my fashion and artistic vision grew and I combined it with my ruff inner skater way of shooting in order to direct major brand commercials in the fashion, art and ADV world such as: Coca Cola, Sunglass Hut, Puma, New Era, Baracuta, Vogue, Arnette, Diadora, Sunnei etc.